How to Read a Skincare Label: Ingredients, Expiry and PAO
A skincare label can tell you a lot if you know where to look. It helps you compare products, check suitability and spot warning signs.
The ingredient list (INCI)
Ingredients are usually listed in order from highest to lowest concentration, down to about 1%. Ingredients below that point can be present in very small amounts. Look for the active ingredients you are hoping for, and check for ones you react to.
The PAO symbol
The open jar symbol shows the Period After Opening, usually a number followed by M, for months. It tells you how long the product should be used once opened.
Expiry date
Look for an expiry date or batch code. Products past their date may lose effectiveness or become unsafe.
Red flags
- No ingredient list or no manufacturer details
- Claims of overnight cures or permanent lightening
- Mercury or hydroquinone without clear medical supervision
- Packaging that is damaged, leaking or looks tampered with
Shop with confidence
Buy from trusted sellers and check that packaging and batch details look consistent. If you are unsure about a product, ask before you use it.
Our range is sourced from brands and authorised resellers. Browse the skincare collection or message us on WhatsApp for help reading a label.
Always patch-test new products. This is general information only.