Plum 10% Niacinamide Brightening Face Serum with Rice Water 50ml

Fades Blemishes & Dark Spots | Gentle | Beginner-Friendly

 Product Description:

Say hello to brighter, smoother, and healthier-looking skin with Plum’s 10% Niacinamide Face Serum — a beginner-friendly formula designed to visibly reduce blemishes, fade dark spots, and improve overall skin tone. Powered by rice water and niacinamide, this lightweight, non-sticky serum works beautifully under makeup or sunscreen and is perfect for daily use.

Whether you're dealing with dullness, acne marks, or uneven skin texture, this gentle yet effective serum supports your skin barrier without causing irritation. Your glow-up starts here!

 Key Ingredients:

• Niacinamide (10%) – A form of Vitamin B3 that fades blemishes, regulates oil, and strengthens the skin barrier.

• Rice Water Extract – Known for its brightening and soothing properties; helps calm skin and improve texture.

• Licorice Extract – Reduces pigmentation and evens out skin tone.

• Caffeine – Helps reduce redness and puffiness for a more energized look.

 Benefits:

Fades dark spots, blemishes, and acne scars
 Visibly brightens dull skin
 Balances oil production without drying the skin
 Calms inflammation and redness
 Gentle on sensitive or beginner skin
Lightweight, non-comedogenic, and fragrance-free

 Best Suitable For:

• All skin types, including sensitive skin

• Beginners starting with active skincare

• People dealing with:

  • Dark spots / post-acne marks

  • Uneven skin tone

  • Excess oil or dullness